Fundraising isn’t easy at the best times. Fundraising in a post-COVID world promises to be harder still. On top of that, the idea that people should ‘sponsor’ you to do something that you love doing and would gladly do for free is an even tougher sell.

In consultation with the charity Action for A-T, there will likely be a two-pronged approach to covering the cost of the ride and fund-raising depending on an individual’s appetite and ability to seek sponsorship:

A: A lump-sum payment that will cover a participant’s costs and a donation to charity. In return, the charity will provide a receipt to each rider detailing the tax-deductible value of the donation.

B: A smaller lump-sum payment covering a participant’s costs supported by a commitment to a minimum amount of sponsorship.

The precise costs of staging the ride won’t be known until the route and hotels are finalized, but hypothetically Option A might be a payment of GBP 1,100 of which GBP 600 covers rider costs and GBP 500 is a charitable donation, while Option B is a payment of GBP 600 to cover costs and a commitment to raise GBP 500 in sponsorship.

Alternatively, riders may group together to achieve their pooled sponsorship target. For example, five riders from Wasps FC Cycling Club may challenge five riders from Rosslyn Park FC Cycling Club to a race up Alpe d’Huez with the goal of each team raising GBP 2,500 in sponsorship.

In 2012, the team of 14 riders raised something in the region of GBP 25,000 – a target we will be seeking to eclipse in 2022.

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